Villandi frétt
26. nóvember síðastliðinn var fjallað um verðmerkingar í verslunum í kvöldfréttum RÚV. Talað var um að maður ætti að passa sig á að kaupa eitthvað sem auglýst er á tilboði, en er í raun dýrara en eitthvað sem er ekki á tilboði. Þar var umfjöllunarefnið kipputilboð af kóki, þar sem fjórar flöskur eru í kippu. Í því tilboði eru fjórar flöskur á verði þriggja, í þessu tilfelli í Krónunni kostar kippan 699. Fréttamaðurinn segir að í kippunni kosti flaskan 233 kr. meðan stök flaska kosti 146 kr. og því sé stök flaska 87 kr. ódýrari en flaska í kippunni.
En bíðum nú við. Það eru fjórar flöskur í kippunni og því verið aðeins að fela sannleikann til að krydda fréttina. Ef við deilum þessum 699 kr. sem kippan kostar á fjórar flöskur fáum við út á hver flaska er á 175 kr. en ekki 233 kr. Að vísu er þá stök flaska ennþá ódýrari en flaskan í kippunni, en í fréttinni er Coke Zero tekið sem dæmi. Venjulegt coke, með rauðum miða, er dýrari stök en í þessari kippu. Ég veit ekki nákvæmt verð en það er nálægt 200 kr. og langoftast yfir því.
Burtséð frá öllu finnst mér það ómerkilegt hjá RÚV að segja að flaskan kosti 233 kr., þegar RÚV-menn ásamt flestu fólki sér að raunverulegt verð er 175 kr.
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